Levi's, a brand synonymous with classic American style and effortless cool, has been a fashion staple for generations. Since their invention by Levi Strauss in 1873, Levi's jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people across generations. Today, the Levi's brand continues to evolve through a relentless pursuit of innovation, remaining unparalleled in the apparel industry.